SMALL BATCH BAKERY
Located on the Yale campus, this new concept store features bakery items served individually and in small batches – hot and fresh right from the oven. From logo to menu design our goal was to give this a small batch, crafted feel while maintaining the Panera brand that we all know and love.
Thanks to Matt Hulsman at dcubestudios for our beautiful photography. Photo shoots were the tastiest!
Brand Identity, Logo Design, Menu Panels, Menus, Environmental, Point of Sale, Packaging, Uniforms
TAKE OUT & DELIVERY CAFE
Panera Bread’s first take out & delivery cafe. This test involved environmental design, logotype, wall graphics and materials to promote its opening.
Environmental, Logotype, Uniform,
Vehicle, Promotional Materials
Illustration for mural at the Harvard Square location that emulates community and growth.
DO THE RIGHT THING
Whole grains, select organic and all-natural ingredients, antibiotic-free chicken... this series of chalkboard rails was designed to tell the story about the benefits of eating at Panera Bread. You’ll be reminded why you’re glad you stopped in!
BAKERS RESERVE BATCH
This initiative was to promote the use of locally sourced whole wheat flour. A limited batch of NY State wheat bread was enjoyed by MyPanera customers. Each person received their bread in a specially designed bread bag and reusable canvas tote featuring the Bakers Reserve Batch mark which was created for the promotion.
Logo, Packaging, Collateral
As new offerings are introduced they are first tested in a small market. This Chicken Sorrentina test is one of many. Shown here are the countertop organizer and discovery panel. Typically these two pieces along with the greeter stand, banner and menu panels are included in each test.
Environmental, Point of Sale, Menu Panels
THE GIFT OF WARMTH
Purchase a travel mug and receive $1 refills for the rest of the year. After helping source the perfect mug, these conveniently gift wrapped travel mugs became the perfect gift on the go!
Mug, Gift Tag, Gift Bag, Point of Sale
BREAD IN LIFE
Part of a collection to refresh the artwork displayed in Panera cafes. Inspired by the many ways we experience “bread in life”.
REPUBLIC OF TEA PACKAGING
As part of an exploration to better represent the many varieties of tea offered we worked with Panera and Republic of Tea to design this new collection of tea packaging.
18-COUNT BAGEL BOX
As part of integrating the new Panera logo we were asked to start with this 18-count bagel box test. The goal was to have a crafted feel with minimal design. Ink coverage and number of colors were kept to a minimum.