Panera Bread

Panera Bread

SMALL BATCH BAKERY

Located on the Yale campus, this new concept store features bakery items served individually and in small batches – hot and fresh right from the oven. From logo to menu design our goal was to give this a small batch, crafted feel while maintaining the Panera brand that we all know and love. 

Thanks to Matt Hulsman at dcubestudios for our beautiful photography. Photo shoots were the tastiest!

Brand Identity, Logo Design, Menu Panels, Menus, Environmental, Point of Sale, Packaging, Uniforms

Logos-Shirt.jpg
Patch 1.jpg
Small Batch Uniform.jpg
PM Batch.jpg
AM Batch.jpg
SB-Interior.jpg
Toast Waffle Entry.jpg
SB Wall.jpg
AM Menu Panel.jpg
PM Menu Panel.jpg
SB Window.jpg
Panera Bread

Panera Bread

TAKE OUT & DELIVERY CAFE 

Panera Bread’s first take out & delivery cafe. This test involved environmental design, logotype, wall graphics and materials to promote its opening. 

Environmental, Logotype, Uniform,
Vehicle, Promotional Materials

Roost-SquareSpace-DeliveryShirts.jpg
Panera Bread

Panera Bread

HARVARD MURAL 

Illustration for mural at the Harvard Square location that emulates community and growth.

Illustration

Panera Bread

Panera Bread

DO THE RIGHT THING

Whole grains, select organic and all-natural ingredients, antibiotic-free chicken... this series of chalkboard rails was designed to tell the story about the benefits of eating at Panera Bread. You’ll be reminded why you’re glad you stopped in!

Environmental

 

Panera Bread

Panera Bread

BAKERS RESERVE BATCH

This initiative was to promote the use of locally sourced whole wheat flour. A limited batch of NY State wheat bread was enjoyed by MyPanera customers. Each person received their bread in a specially designed bread bag and reusable canvas tote featuring the Bakers Reserve Batch mark which was created for the promotion. 

Logo, Packaging, Collateral

 

Panera Bread

Panera Bread

PRODUCT TESTS 

As new offerings are introduced they are first tested in a small market. This Chicken Sorrentina test is one of many. Shown here are the countertop organizer and discovery panel. Typically these two pieces along with the greeter stand, banner and menu panels are included in each test. 

Environmental, Point of Sale, Menu Panels

Tests.jpg
Panera Bread

Panera Bread

THE GIFT OF WARMTH

Purchase a travel mug and receive $1 refills for the rest of the year. After helping source the perfect mug, these conveniently gift wrapped travel mugs became the perfect gift on the go!    

Mug, Gift Tag, Gift Bag, Point of Sale 

Panera Bread

Panera Bread

BREAD IN LIFE

Part of a collection to refresh the artwork displayed in Panera cafes. Inspired by the many ways we experience “bread in life”.

Illustration

 

Panera Bread

Panera Bread

BREAD IN LIFE

Thanks to these artists who joined us in this collection...
Gwenda Kaczor
Jacob Moncla
Miguel Ordonez
Carole Henaff
Yulia Drobova

Illustration Art Direction

Panera Bread

Panera Bread

REPUBLIC OF TEA PACKAGING

As part of an exploration to better represent the many varieties of tea offered we worked with Panera and Republic of Tea to design this new collection of tea packaging.

Design, Illustration