As part of Panera's packaging refresh we were asked to explore new packaging as Panera moves forward with their new food policy to clean up their foods – "Food You Can Trust". Along with the clean foods initiative they were looking to improve upon the current graphics to feel more on brand. The goal was to have a craft feel, functional with clean and minimal design. Ink coverage and number of colors were kept to a minimum. The clean white substrate and illustrated offerings support the fresh, clean foods initiative.
Package Design, Illustration
SMALL BATCH BAKERY
Located on the Yale campus, this new concept store features bakery items served individually and in small batches – hot and fresh right from the oven. From logo to menu design our goal was to give this a small batch, crafted feel while maintaining the Panera brand that we all know and love.
Thanks to Matt Hulsman at dcubestudios for our beautiful photography. Photo shoots were the tastiest!
Brand Identity, Logo Design, Menu Panels, Handheld Menus, Environmental, Point of Sale, Packaging, Uniforms
TAKE OUT & DELIVERY CAFE
Panera Bread’s first take out & delivery cafe. This test involved exploration of environmental design, logotype, signage, promotional materials and online menu design.
Environmental, Logotype, Uniform,
Vehicle, Promotional Materials, Digital
DO THE RIGHT THING
Whole grains, select organic and all-natural ingredients, antibiotic-free chicken... this series of chalkboard rails was designed to tell the story about the benefits of eating at Panera Bread. You’ll be reminded why you’re glad you stopped in!
BAKERS RESERVE BATCH
This offer was to promote the use of locally sourced whole wheat flour. A limited batch of NY State wheat bread was enjoyed exclusively by MyPanera customers. Through an email marketing campaign each customer was invited to be a part of this special offer. They received their bread in a custom designed bread bag and reusable canvas tote that featured the Bakers Reserve Batch mark created specifically for this promotion.
Logo, Packaging, Collateral, Digital
As new offerings are introduced they are first tested in a small market. This Chicken Sorrentina test is one of many. Shown here are the countertop organizer and discovery panel. Typically these two pieces along with the greeter stand, banner and menu panels are included in each test.
Environmental, Point of Sale, Menu Panels
THE GIFT OF WARMTH
Purchase a travel mug and receive $1 refills for the rest of the year. After helping source the perfect mug, these conveniently gift wrapped travel mugs became the perfect gift on the go!
Mug, Gift Tag, Gift Bag, Point of Sale
Illustration for mural at the Harvard Square location that emulates community and growth.
The following collection is part of an art refresh to replace current pieces hanging in the cafes. We were thrilled to be part of this initiative! A total of 40 pieces were created within the year.
REPUBLIC OF TEA
As part of an exploration to better represent the many varieties of tea offered we worked with Panera and Republic of Tea to design this new collection of tea packaging.